Chosen store: Cubus
1: The logo for Cubus is a very simple and easy logo. A straightforward word with rounded corners with either a black or white color, depending on where it is (i.e on back of a shirt or the front of the store)
This is a nod, to me at least, to their image of themselves that they are an easy and straightforward store with simple ideals.
Other than that there are no outstanding design details on the logo.
2: Cubus’ brand ideal seems to me to be a simple one; Availability, affordability and simplicity.
They have this range of clothes that singles no one out. It’s a cheap store that sells all kinds of clothes. Male, female, kids, fat, thin, short, tall, formal, casual and so on. Most other stores limit their stock to have more focused groups, but Cubus has a thing for including everyone with a cheap price tag.
3: Within the shop I went to I found a whole bunch of clothes for everything I could need. I went from swimwear to jackets, kids’ clothes to formal attire for men etc. Most of these ranged from medium to low in price compared to others I went to that singled out men’s clothes (for example). Most of the things I found were simple clothes (plain-colored t-shirts, simple sweatpants etc) and had a very reasonable price tag on. I even ended up buying 4 T-shirts and a hoodie.
4: From my experience actually going to the store to research (and actually ending up buying 5 things) this is what I found in total:
When I first entered the store, I was met with a sea
of clothes from one end to the next. One side was for men, the other for women’s
clothes. At the entrance there were quite a few items ranging from jackets for
599 or multiple showings of sweaters and pants for 299.
When looking around and thinking about their ideal of Availability,
affordability and simplicity, I was not met by any opposition to those words. I
found a huge amount of clothes for each occasion, temperature, size, color and
price. The prices were already at a very reasonable price as it was, but they
also have constant sales to normal wear such as underwear, t-shirts, socks etc.
When I asked the clerks, they said that the sales are a reflection of the
constant need the customers have for such items, and thus is always available
at a price that is deemed good and beneficial to the customer.
All in all, I think that Cobus live well up to their ideal and I also believe that they show it full well in their stock, visual displays and prices.
Eiriks Graphic Design Journey 