The logo of Unilever uses the principle of Proximity and Closure in it. All the tightly pressed together figures make up a clearly noticable * U * letter and is why Proximity is used in making this logo.
And the use of Closure is shown with the areas between the tightly-pressed figure. All the small areas between those are the spaces that our brains connect to the entirety even though it is blank.
The last part of the logo, the text, uses Continuity. We follow the lines until we find a new object.
The last part was to create our own version of this logo using our chosen Design Principle. I went with a Common Fate logo using graphics of birds going in a flock and following a pattern. This can also be said to have both Closure and Proximity in it as well.
My creativity with this one was not my best in any way, shape or form. It fit what we were given as an assignment, but I can do a lot better, and from now on, and from now on will try to do so.
My research, sketches, etc were minimal and simple.
Eiriks Graphic Design Journey 